Privacy Policy

Ramuna is a hair care app. This page explains what it collects, why, and what happens to it. It is written to be read, not to be impenetrable.

Who we are

Ramuna (“we”, “us”) provides the Ramuna mobile app. If you have a question about anything here, email hello@ramuna.app.

Your account

You can use Ramuna without making an account. When you first open the app it creates an anonymous account so your routine, photos and history survive a reinstall — that account is not linked to you personally.

You can optionally add an email address and password so you can get your data back on a new phone. If you do, we store your email address. We use it to sign you in and, if you ask, to reset your password. We do not email you marketing.

We do not collect your name, address, phone number, date of birth or payment details. The app does not ask for them and has nowhere to put them.

What we collect

What	Why
Email address, if you choose to make an account	To sign you in and let you recover your data on a new device. Optional.
Hair profile — type, porosity, density, length, texture, goal	To build and adapt your routine. This is the core of the app.
Routine activity — what you completed, skipped, and when	To adjust how much the app asks of you, and to show your progress.
Check-in answers — how your hair and scalp feel	To change what the app recommends next.
Products on your shelf, and roughly how much is left in each	So the routine names what you actually own rather than telling you to buy something, and so it can tell you when a bottle is running low. The amount left is your own estimate, adjusted as you complete steps. It stays in your account.
Measurements you record	To show change over time.
Progress photos you choose to take	See the section below. Optional — the app works without them.
Messages you send in the app’s chat	To answer you, and to log things you tell it — for example that you have run out of a product. See below for where they go.
Chat usage counts — how many messages and how large, per day	To keep the service running and stop it being abused. This records amounts, never the content of what you wrote.
Subscription status	To unlock paid features. Handled by Apple; we never see your card.

Photos

Ramuna uses your camera for two optional things: identifying a product from its bottle, and recording progress photos. Both can be skipped and the app works without camera access.

Product photos

When you photograph a product to add it to your shelf, the image is sent to be identified. Once identified, the image is discarded — it is not stored on our servers or on your phone. We keep the product name, not the picture.

Progress photos

Progress photos are stored in your Ramuna account so that you do not lose them if you change phone. They are visible only to you. They are never shown to anyone else, never used to train any model, and never used in marketing. When you delete a photo it is removed from our systems, not just hidden from your view.

You can delete any photo from within the app at any time. Deleting it removes it from our systems as well, not just from your view.

The in-app chat

When you message Poof, what you write is sent to our chat provider to generate a reply. We do not store the content of your messages on our servers. The conversation is kept on your phone, and inside your own backup if you have made an account. Your messages are not used to train any model.

Requests include the relevant part of your hair profile so the answer is actually useful — your routine and recent activity, not your email address.

Health information

Some of what you tell Ramuna — scalp condition, shedding, hair loss — is health-adjacent. We treat it with the same care as anything else here: it is used to adapt your routine and for nothing else. It is never shared with advertisers, insurers, or data brokers, and it is not used to build a profile of you for any purpose other than running the app.

Who we share it with

We use a small number of service providers to run the app. They process data on our instructions and cannot use it for their own purposes.

• Apple — payments and subscription management. Apple handles all payment details; we only receive whether your subscription is active.
• Supabase — storage of your account, your app data and your progress photos.
• Google (Gemini API) — three separate jobs. They are kept separate on purpose, so that finding out what is in a bottle never carries anything about you:
  • Finding a product. When a bottle is not already in our database we send the brand and product name so the printed ingredient list can be found. No part of your hair profile is sent with this. If you photograph a product label, that photo is sent too, so the list can be read from it — a label is not a progress photo and is never stored with them.
  • Explaining a product. We send the ingredient list along with the relevant part of your hair profile, so that what you read is about your hair and not generic. Your name, your email and your progress photos are not sent.
  • The in-app chat. Your message and the relevant part of your hair profile, so the answer is useful.
  None of it is used to train models.
• RevenueCat — checks your subscription receipt with Apple so the app knows what you have access to. It receives your purchase history and an account identifier, not your card details.
• Open Beauty Facts — an open product database we look products up in by name or by barcode. We send the search text or the barcode only. No personal data is sent and the lookup is not linked to you.

What Ramuna deliberately does not do

• No analytics SDK, no advertising SDK, no third-party trackers. The app counts a little of what you do so we can improve it, and that count never leaves your phone.
• No tracking across other apps or websites. Ramuna does not use the advertising identifier and will never show you the tracking permission prompt.
• No push notifications. Reminders are scheduled on your own device. We never receive a push token, so we cannot message your phone.
• No selling or sharing of personal information for cross-context behavioural advertising.

Where it is stored, and for how long

Your account, your app data and your photos are stored on servers in the United Kingdom (London). Chat and product-identification requests are processed in the United States and are not stored there.

We keep your data while your account exists. If you delete your data in the app, it is deleted straight away — not queued for later. If you ask us by email instead, we will action it within 30 days. We keep records of transactions where the law requires it.

Your rights

Wherever you are, you can ask us to show you what we hold, correct it, or delete it. Email hello@ramuna.app and we will action it within 30 days.

If you are in the UK or EU, you have rights under UK GDPR and GDPR including access, rectification, erasure, restriction, portability and objection. Our lawful basis for processing is performance of a contract — running the app you signed up to.

If you are in California, you have rights under the CCPA including the right to know, to delete, and to opt out of sale or sharing. We do not sell or share personal information as those terms are defined, so there is nothing to opt out of — but the right to know and to delete apply and you can exercise them at the address above.

Children

Ramuna is not intended for children under 13 and we do not knowingly collect data from them. If you believe a child has provided us with data, email us and we will remove it.

Changes

If we change this policy in a way that materially affects you, we will tell you in the app before the change takes effect. The date at the top always reflects the current version.

Contact

hello@ramuna.app