Hair care, actually organised

Tell it what you want your hair to do. It does the rest.

Ramuna builds you a real routine — wash days, what to do on them, in what order — out of the bottles already in your bathroom. Then it measures whether it's working, and changes the plan when it isn't.

Free to start · No card · Every hair type, from bone straight to 4C

9:41

Today

Tuesday · week 6

Your programme
Length · week 6

You keep more than you grow. That's the whole game.

Today, in order1 of 3
1
Five minutes on your scalpFingertips not nails. Firm circles, dry hair.
2
Cover it, looselyLoose plait, satin pillowcase, no tight bands.
3
Photo check — 20 secondsSame spot, same light. Week 8 is the next measurement.
Coming up Wednesday is a wash day — 19 minutes.
Today Plan Shelf Progress
4 minutesto set up. Seven questions and one photo — that's the whole thing.
$0 of productRamuna builds the plan around what you already own. It never sends you shopping.
Every 4 weeksa real measurement, from a photo you take in twenty seconds.

How it works

Most hair advice tells you what's wrong.
Ramuna tells you what to do on Wednesday.

1

Pick what you want it to do

Length, shine, volume, definition, less shedding, repair — or nothing in particular, if you just want to look after it properly. One choice, and the whole programme is built around it.

Then seven questions about your hair. No jargon, no colour swatches you can't match yourself to, no asking you to know your porosity.

Seven questionsOne photoFour minutes
9:41
About your hair
Start with one. You can add another any time.

What do you want your hair to do?

LengthKeep more of what grows
ShineSmooth it, catch the light
VolumeLift at the root
DefinitionClumps that hold
Less sheddingKeep it in your head
RepairStop damage spreading
I just want to keep it healthy
2

See what you're actually working with

How your hair takes water in. How thick one strand is. How much of it there is. What your scalp is doing. What it's been through.

And it tells you how sure it is. Some of it Ramuna knows from your photo. Some of it is a decent guess. It marks the difference instead of pretending — and anything it got wrong, you tap and correct, and it keeps your version.

9:41

Here's your hair.

Takes water inSomewhere in the middleSure
One strandThick and strongFairly sure
How much of itAbout averageFairly sure
Your scalpTight or itchySure
Been throughA little wearA guess
PatternLoose S‑shapesSure

Anything wrong? Tap it — I'll keep your version over mine.

That's right
Let me fix something
3

Get a week you can actually keep

Two wash days, three short care days, and one minute most evenings. Every step names your product — not "your shampoo", the actual bottle you told it you own.

Every step has a Why this? underneath it. You're never doing something because an app said so.

19 min on wash day1 min most eveningsNothing to buy
9:41

Here's your week.

Wash days
Wednesday & Sunday

Plus three short care days. Week 4 is the first measurement that counts.

Every day1 min
1
Cover it, looselyA loose plait or soft clip, and a satin pillowcase. No tight bands.Why this?
Wednesday — wash19 min
1
Shampoo the scalp, not the endsYour SheaMoisture. One lather at the roots — the lengths get cleaned on the way out.
2
Conditioner, ears downYour OGX. From the ears down, a normal amount, and rinse it properly.
Start my plan

The part most apps get wrong

Built for every hair type — not built for one and adjusted for the rest.

Most hair apps are designed around straight and wavy hair, then bolt on a "curly mode". You can tell within two screens: the questions are about length stalling and split ends, and there's nothing that describes your actual week.

StraightOil travels fast. Roots go first.
WavyWeighs down easily. Loses shape.
CurlyThirsty mid-lengths. Clump or frizz.
CoilyFragile at the bends. Needs sealing.

There is one rule in the codebase about this. No screen, no question and no plan step is allowed to branch on hair type. If a feature only works by asking if type is 4C then it was built for someone else first — so it gets rebuilt until it works for everyone from the same logic. It's the hardest constraint in the product and it's the reason the length question shows you where hair lands on a body rather than drawing a texture and hoping it's yours.

What it does

Six programmes. Pick the one you actually care about.

Each one changes the whole plan — the wash frequency, the order of steps, what gets measured, and what counts as progress. You can switch any time, and you keep your history.

LengthKeeping more of what grows. Measured in centimetres and pieces lost.
ShineThe fastest one to move. Usually visible inside three weeks.
VolumeLift at the root, without the dryness that usually comes with it.
DefinitionClumps that hold past hour four, in whatever pattern you have.
Less sheddingWhat's normal and what isn't — and what to do about the difference.
RepairStopping damage spreading up the strand after colour, bleach or heat.
Or nothing in particular Not everyone is chasing something. If you just want to look after your hair properly and stop guessing, pick that instead — you get the same routine and the same reminders, with no week counter and no target. Progress is simply that nothing got worse, and that's a real result.

Proof, not vibes

Week 4 is the first measurement that counts.

Twenty seconds, same spot, same light. Ramuna compares the photo to the last one and tells you what moved — length in centimetres, breakage, how much shine came back.

Week 1You are hereKeeps going

If it isn't working, the plan changes. Not a nudge to try harder — a different routine, built from the same shelf. That's the difference between a programme and a checklist.

Start free
9:41

Progress

Length · week 6

Since week 1
+1.4 cm kept

Growth minus what you lost. This is the number that matters.

What movedweeks 1–6
Length kept+1.4 cmUp
Pieces lostDown a thirdUp
ShineNoticeably betterUp
ScalpStill a bit tightFlat
!
Poof changed one thingYour scalp hasn't moved in three weeks, so Wednesday's massage goes from 5 minutes to 8.Why this?
Today Plan Shelf Progress

Meet Poof

Someone has to remember all this.
It doesn't have to be you.

Poof holds the plan, notices when something stops working, and tells you before you have to figure it out yourself. He is never going to tell you to buy anything.

The night before a wash daySo you're not doing a 19-minute routine at 11pm on a Tuesday.
When you've missed two daysOnce. Not a streak counter, not a guilt trip.
When a bottle's about to run outHe's been counting your washes since day one.
When the plan needs to changeAnd he'll tell you exactly what he changed and why.

Pricing

Start free. Upgrade when it's working.

Your hair profile and a starter routine are free forever, no card. Plus is the full programme — the measurement, the weekly adjustments, and the history.

Free

$0forever

No card. No trial that expires.

  • Your full hair profile
  • A starter routine from what you own
  • Poof's wash-day reminders
  • Your shelf, with run-out warnings
Download free
Most popular

Plus · monthly

$14.99/ month

Cancel any time, in two taps.

  • Everything in Free
  • The full programme, for as long as you want it
  • Photo measurement every 4 weeks
  • Weekly adjustments when it stalls
  • Product swaps and full history
Start 7 days free

Plus · weekly

$5.99/ week

For trying it before you commit.

  • Everything in Plus
  • Billed weekly, stop whenever
  • Switch to monthly any time
Start 7 days free

Yearly is available at $89.99 in the app if you'd rather.
Every plan includes every hair type, every programme, and every future update.

Questions

The ones people actually ask.

Is this going to tell me to buy a load of product?

No. Ramuna builds the plan from what's already in your bathroom — you scan two or three bottles at setup and it works with those. If something genuinely isn't right for what you're trying to do, it says so and tells you what to use instead from what you have. It'll flag when a bottle is running out. It won't sell you one.

Does it work for my hair type?

Yes, and that's the thing it was built around rather than added to. Every question, every plan step and every measurement works the same way from bone-straight to 4C. There's no "curly mode" because there's no straight-hair default to switch out of.

What if I don't have a goal — I just want to look after it?

Pick "I just want to keep it healthy" on the first screen. You get the same routine, the same reminders and the same shelf, with no week counter and no target. Progress is that nothing got worse, which for a lot of people is the entire point.

What happens to my photos?

They stay on your phone. Ramuna uses them on-device to measure length and breakage between check-ins. They're never uploaded, never used to train anything, and you can delete the lot at any point without losing your plan.

How long before I see anything?

Depends what you picked. Shine usually moves inside three weeks. Length is slow by nature — the first measurement that means anything is week 4, and the honest answer for the full picture is around week 12. Ramuna tells you which one you're on and doesn't pretend the slow ones are fast.

How much time does it actually take?

About a minute most evenings, and roughly nineteen minutes on a wash day — which for most people is two days a week. The plan is built to fit around what you already do, not to replace your evening.

Can I cancel?

Two taps, in the app, any time. If you cancel you keep your profile, your shelf and your history — you just stop getting the programme adjustments and the measurements.

Four minutes, and you'll stop guessing.

Seven questions, one photo, and the bottles you already own.

Free to start · No card · Cancel in two taps